Cacau Cru is a small company created by a passionate home cook to fill a gap in the Portuguese market - a 100% healthy products for catering events. People are more aware than ever about what do they eat. Gluten intolerance became a new black and vegans are the new idols. Cacau Cru is 100% natural and healthy and the main goal was to transmit a message about advantages of eating real food, showing that healthy options can be as much or even more satisfying than the usual guilty pleasures. By showing all the ingredients and being 100% honest with customers Cacau Cru pleases the need for guilty pleasure without the guilt part.

We made a photo shoot with all meals from Cacau Cru's menu and created 1-meter logo made of pure ingredients, such as nuts and seeds which were used during the cooking process.