The Attention Deficit Hyperactivity Disorder reaches about 5% to 8% of the children within their school years. In Portugal at least 80.000 children are affected by ADHD and there is no non-chemical solution for this problem. So we have created radio spots with therapeutic effects on the treatment for hyperactive children. In each spot we used fantasy stories narrated by Portuguese well known personalities combined with the sound frequencies emitted by the tibetan singing bowls. The vibrations from the bowls produce specific frequencies changing the beta frequency of our brain waves to an alpha state in order to give children hyperactive days more rested and more restful nights. The spots were emitted by the most popular radio station in Portugal (Radio Commercial). More than 2 millions people listened to our spots on the radio and they had over 6 millions opportunities to see campaign on the media. Hyperactive children got a life time access to this therapy through the website, which is for free, non-chemical and recognised by the Association Deficit Hyperactivity Disorder.

Creative Director: João Gomes de Almeida
Art Directors: Magda Lupinska, FIlipe Mateus (www.behance.net/filipesousamateus)
Agency: NYLON